This story about LinkedIn, self-promotion, anxiety and Derek Zoolander, first appeared in Overland on 3 March 2017.

The folded sheet of paper, one of those fundraising notes that regularly turn up in kids’ school bags, asked me to buy a photoshoot that would furnish me with an image for my LinkedIn profile. The parents behind the note are talented and lovely, but the missive still managed, in a few short lines, to tap into the river of anxieties modern parents and workers flail about in. The niggling worry that your school just might not have all the resources your child needs to thrive. The expectation that you are involved daily in all aspects of your child’s life. And the reminder that we are always at work now: even if it’s just our online avatar promoting the work we are doing, or sending out round-the-clock signals we’re looking for new work.

Read the rest of the story online here.

 

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